Toonz Media Group, India’s leading animation studio, has unveiled MyToonz, a dedicated free streaming channel now accessible via LG Smart TVs across the country. The FAST channel—constructed using technology from streaming infrastructure provider Amagi—marks the animation giant’s strategic push into the connected television market, with expansion plans globally in the coming years. The service will begin by targeting Southeast Asian markets such as Malaysia, Singapore and the Philippines, before expanding to North America, Europe and the Middle East. Built on Toonz’s comprehensive collection of over 25 years of animation production, MyToonz offers a carefully chosen range of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a major player in the booming FAST streaming sector.
A Fresh Era for Free-to-Watch Television Streaming
The launch of MyToonz represents a significant shift in how content creators are handling distribution in an ever more fragmented media landscape. As conventional TV watching patterns keep declining, especially among younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have emerged as a essential option for connecting with families and children. Toonz’s choice to shift towards this model reflects broader industry recognition that FAST platforms offer a sustainable pathway for monetising content whilst preserving accessibility. By partnering with LG Electronics, one of the world’s biggest TV makers, Toonz has secured premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and ensuring its programming gets to viewers without subscription barriers.
Viswanath Rao, speaking on behalf of Toonz Media Group, highlighted that the channel represents the company’s strategic response to changing audience preferences and the streaming technology transformation. The working relationship with Amagi, a content distribution specialist preferred by broadcasters and operators across dozens of countries, demonstrates Toonz’s commitment to building infrastructure designed for large-scale operations. For LG India, the introduction of MyToonz enhances its current lineup of ad-supported channels, solidifying the manufacturer’s standing as a provider of quality entertainment at no charge to viewers. This collaboration underscores how conventional broadcasters and hardware manufacturers are increasingly working together to capture audiences in the FAST ecosystem.
- MyToonz builds on a quarter-century of experience in animation production
- Service spans internationally produced properties and India-rooted programming
- Toonz produces over 10,000 minutes of content annually in Thiruvananthapuram
- FAST model bypasses subscription requirements whilst supporting ad-supported monetisation
Drawing on Three Decades of Animation Excellence
MyToonz’s launch is backed by Toonz Media Group’s impressive history in animation production, extending across more than 25 years of creative work at its Kerala facility in Kerala. The studio’s prolific output—more than 10,000 minutes of bespoke programming annually—positions it as one of India’s most significant animation studios. This existing framework and creative expertise give MyToonz with a significant competitive edge, guaranteeing the channel launches with a handpicked portfolio of programming rather than settling for minimal or formulaic content offerings.
The scope of Toonz’s programming catalogue allows MyToonz to cater to varied audience preferences and age groups within the children’s media segment. Rather than introducing restricted content, the channel benefits from years of built-up IP assets and creative capabilities. This platform enables Toonz to stock MyToonz with varied, quality-assured content from launch, whilst at the same time creating fresh content to ensure the platform remains current and compelling for viewers. The company’s demonstrated capability to oversee major production undertakings reinforces its capability to maintain the FAST channel for the foreseeable future.
A Comprehensive Content Repository
MyToonz’s broadcast selection reflects Toonz’s dual focus on both internationally developed properties and characteristically Indian storytelling traditions. The channel presents titles including “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animated versions of classical Indian narratives combined with modern children’s programming. This well-rounded selection appeals to families seeking culturally resonant content whilst sustaining exposure to internationally recognised intellectual properties, presenting MyToonz as a truly inclusive platform.
Strategic Partnerships Powering Worldwide Growth
Toonz Media Group’s growth approach depends significantly on targeted alliances with established technology and distribution platforms. The working relationship with Amagi, a major technology supplier for FAST channels, supplies the foundational technology required for expanding MyToonz across multiple markets and devices. Amagi’s platform is presently established by content distributors and streaming platforms in dozens of countries, providing established knowledge in handling complex streaming deployments. This partnership enables Toonz to prioritise content development whilst utilising battle-tested infrastructure created to support sustainable, ad-supported streaming businesses. The arrangement exemplifies how media producers can speed up worldwide expansion by working alongside specialised technology partners without creating bespoke solutions.
The collaboration with LG Electronics constitutes another key pillar of MyToonz’s distribution model. By gaining placement on LG’s smart TV platform across India, Toonz gains direct access to millions of households without requiring consumers to download additional applications or subscribe to separate services. This built-in distribution model significantly lowers obstacles to finding content and adoption. LG’s current range of free channels provides an developed environment where MyToonz can prosper, whilst the company benefits from LG’s hardware reach and market standing. As Toonz expands into Southeast Asia, Europe, North America, and the Middle East, similar partnerships with local smart TV producers and content platforms will become vital to recreating this success across varied regions.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Infrastructure Powering the Service
Amagi’s technology platform serves as the operational backbone of MyToonz, overseeing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is purpose-built to support IP-based distribution networks, which Amagi identifies as essential for creating sustainable, ad-supported streaming businesses. By adopting Amagi’s proven platform rather than developing proprietary technology, Toonz can deploy MyToonz rapidly across new markets whilst preserving consistent quality and reliability. This approach allows the company to channel resources toward content development and strategic partnerships rather than technical infrastructure, expediting its global expansion timeline considerably.
Revolutionising Kids’ Content Distribution
MyToonz marks a major transformation in how kids’ entertainment finds its audience across India and beyond. Rather than relying solely on traditional broadcast schedules or subscription streaming platforms, Toonz is utilising the FAST format to make accessible high-quality animated content. This strategy recognises the shifting consumption patterns of today’s families, where easy access, convenience, and free content have become paramount. By embedding MyToonz directly into LG smart TVs, the company removes barriers that often obstruct content discovery, allowing children and families to discover engaging shows without struggling through multiple platforms or payment barriers.
Viswanath Rao’s statement that “content creators must evolve alongside them” underscores Toonz’s acknowledgement of core sector change. The FAST channel model allows the studio to monetise its comprehensive library through advertising whilst delivering households premium entertainment at no cost. This two-stream revenue model contrasts sharply from conventional subscription platforms, where gaining and keeping subscribers drive profitability. For Toonz, which creates over 10,000 minutes of content annually from its Thiruvananthapuram facility, the FAST model provides an streamlined distribution channel that maximises audience reach whilst sustaining economic viability. The launch demonstrates the company’s goal to position itself as a key player in children’s entertainment distribution rather than merely a content producer.
- FAST channels eliminate subscription barriers whilst creating revenue through strategic advertising
- Direct smart TV integration provides seamless access without requiring separate app downloads
- Ad-supported model allows Toonz to generate income from comprehensive content libraries efficiently
